Aneela Idnani created HabitAware to help with Body-Focused Repetitive Behaviors (BFRBs)

HabitAware has created Keen, a discreet smart bracelet that empowers individuals facing compulsive behaviors like trichotillomania, dermatillomania, and nail-biting. Keen utilizes advanced motion-detection technology to monitor behaviors in real-time. It offers customizable, gentle vibrations, serving as a reminder and promoting self-awareness to help users break the cycle of compulsive habits. The accompanying mobile app allows users to set behavior preferences, track progress, and access valuable insights, fostering goal-setting and motivation.

HabitAware understands the challenges of overcoming compulsive behaviors and has established a supportive user community. Keen's effectiveness is backed by research and clinical validation, assuring its reliability for behavior management.

Aneela, the creator, drew inspiration from her personal journey with trichotillomania. Her husband, Sameer, supported her through research and recognized moments when she was pulling. This led to the realization that a solution to notifying users during these moments was needed. Despite initial fears, Aneela shared her trichotillomania experience, leading to the creation of Keen and a supportive community. Her motivation stems from personal need, resilience, and a commitment to helping others regain control over their lives.

For more information go to: https://habitaware.com/
Source of information: https://www.cloudburststudio.com/blog/ok-but-how-with-founder-aneela-idnani
https://youtu.be/BMbHEa_CtXM?si=k8gP8XnqihSQjQhQ