Mum invents a device to calm babies and relieve them from discomfort

When Joseph was a baby, his mother, Lauren, would give him a fingertip massage on his back or belly to help him relax. Lauren realised that there were not products in the market able to naturally soothe him and came up with the idea of the Baby Soothe.

Baby Soothe is a massager that simulates a mother’s touch. It helps relieving fussiness, gas and discomfort in babies and also it helps them sleep. The device is portable, small and light weighted. The device is meant to help parents while their hands are busy, and not replace them.

“If your baby is calm and soothed, as a mother you feel confident. The product isn’t only to soothe a baby, it helps empower women and helps them feel relaxed,” Lauren said.

Her product caught the attention of a yoga teacher and they started a Kickstarter campaign. “The objective of going on Kickstarter was to gauge the interest in the product, to see if mothers truly needed something like this. I was very happy that I got validation from consumers and users for the product,” Lauren said.

Then she started attracting celebrities to gain media exposure, and she was able to partner with Tranquilo, a company founded by a maternity nurse who developed the Tranquilo Mat to help parents calming their fussy babies.

“I approached multiple companies to partner with them to get my product on the market. For me it was finding a company whose mission and values aligned with mine,” Lauren said.

Adapted from: https://www.silive.com/news/2019/09/staten-island-mom-invents-baby-sooth...
More information: https://www.tranquilomat.com/products/babysoothe
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