Unhidden, the brand challenging fashion norms for people with disabilities

Unhidden is an award-winning adaptive fashion brand founded by Victoria Jenkins, with the aim of making inclusive design a mainstream reality. The brand's mission is to offer stylish, functional clothing that allows individuals with disabilities and chronic conditions to express themselves without compromising on comfort or aesthetics. Through Unhidden, Victoria has created a space where fashion is accessible to all, providing much-needed options for those who have long been overlooked in the fashion industry.
Victoria’s journey to create Unhidden was motivated by her own experiences living with chronic illness. After a debilitating stomach ulcer burst in 2012, she found herself struggling with clothing that was either too restrictive or not functional enough to accommodate her medical needs. “My stomach expands and contracts throughout the day, and I can’t tolerate tight fabrics or waistbands,” she explained. This personal frustration sparked her desire to create garments that combined style and functionality, allowing people like her to feel dignified and comfortable in their clothing.
Unhidden’s designs include a range of adaptive garments, such as backless crop tops, chiffon long-line shirt dresses, double-layer dresses, high-neck tops, and high-low shirts. These pieces are specifically crafted with features like adjustable elements, easy openings for medical devices, and backless designs to ease dressing and accommodate limited dexterity. Each item is designed to address challenges faced by people with chronic conditions or disabilities, ensuring they still have access to fashionable, high-quality clothing. The brand challenges the conventional notion that adaptive clothing must be plain or purely functional. Instead, it offers a meaningful alternative that meets both the aesthetic and practical needs of its customers. By doing so, Unhidden has built a reputation as a leader in the adaptive fashion space, offering clothing that empowers individuals without compromising their personal style.
Unhidden's impact in the fashion world has been remarkable. It was the first adaptive fashion brand to join the British Fashion Council and to host solo runway shows. The brand has partnered with major retailers like Primark, launching a 49-piece adaptive clothing collection that makes inclusive fashion more affordable and accessible to a wider audience. In 2023, Victoria Jenkins was featured in British Vogue's "25 Most Influential Powerhouse Women" and was named the second most influential disabled person in the UK by the Shaw Trust Disability Power 100 List. She has also appeared on Channel 4's "Unique Boutique," delivered two TEDx Talks, and participated in the popular BBC series "Dragon’s Den."

Adapted from:
https://www.dailymail.co.uk/femail/article-10755753/Fashion-brand-creato...
For more information:
https://unhiddenclothing.com/

https://www.youtube.com/watch?v=FLQcND3mszE