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Nualma - Sexy lingerie for women that had breast cancer

Shared by Patrícia Sofia ... on 2023-07-17 13:49

About the solution

Nualma brings sexy lingerie adapted to the needs of women that had breast cancer. We combine a sexy and fun design with safe antibacterial fabrics to make the bras even more comfortable and adaptable to wear. We promote the physical, mental, and sexual well-being of women that lost a big part of their self-esteem. We are not your regular lingerie store, we promote all bodies and bring awareness to women’s health.
Nualma emerged as a social enterprise with the goal of stimulating the sexuality and well-being of women who have had to undergo breast surgery due to breast cancer. The founders believe that sexy and fun bras can be a complementary tool to medical and psychological treatment so that they can be able to relate to their bodies more naturally and compassionately. At the same time, the goal of the business is to always use fabrics with high technology, with antibacterial, moisturizing, and thermoregulatory properties.
On the other hand, the business will also develop projects to raise awareness about the disease and about issues related to gender and sexuality, both in campaigns on social networks and by holding workshops and conferences. The idea is to talk openly about topics that normally companies and society in general do not approach because they are considered "taboo", but that are necessary, such as sexuality itself after cancer.

This solution shall not include mention to the use of drugs, chemicals or biologicals (including food); invasive devices; offensive, commercial or inherently dangerous content. This solution was not medically validated. Proceed with caution! If you have any doubts, please consult with a health professional.

About the author

This is a project of three young women united by the same purpose: to undertake and make a difference in women's lives in cancer treatment. It all started with a specific need from Patrícia, who did not have cancer but had already dealt with the lack of lingerie options that could make her feel sexy and comfortable. Laura is a Brazilian who went to Portugal to study and become the caregiver for a woman that had a mastectomy, seeing firsthand the need for Patricia's idea. Lastly, Sofia has an activist spirit and fell in love with the project of being able to impact women.

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