About the solution
Keira Kotler was diagnosed with breast cancer at age 40 and had to be submitted to a mastectomy as part of the treatment.
She soon realised though that the offer for mastectomy bras was limited. Due to this, and unhappy with the options available, Keira decided to create her own line of bras for breast cancer patients, called Everviolet. In 2013 Victoria Secret ignored a petition for mastectomy bras “When I read that they didn’t want to take on the challenge, I vowed to solve a problem that they didn’t want to address. I already had the idea and I knew I had to do this”, Keira said.
The first Everviolet collection consists of bras, panties, a camisole and robe. It includes details such as holes for chemo ports, hidden pockets for drainage tubes, cup liners that double as prostheses holders, and extra-wide straps that soothe pain points. All this is done in a subtle way, making it a beautiful and soft collection.
The creation of the Everviolet collection included more than a year of testing prototypes with patients and getting feedback.
Lisa Joss, one breast cancer patient who helped test the prototypes said, “Up until two months ago I was still providing suggestions and I’ve been blown away with her attention to detail; she took everything I said into consideration”.
“Survivors should feel special, and we created these garments for these women,” Kotler says.
The brand’s name, Everviolet, also has a special meaning. “It’s the color of our inner world,” she says. ““This brand is for someone whose exterior has changed in a way that they couldn’t have predicted, but her spirit is intact, if not stronger than before. For those of us who have been lucky enough to survive, there’s a lot of power and pride that comes from navigating that journey.”
Everviolet's collection is available online, and has received positive feedback "Everviolet is a fantastic company with wonderful products for women with cancer. I ordered the camisole for a friend who was having breast cancer surgery, and she loved it! It was the most comfortable thing she had to wear post-surgery. Thank you for being such amazing supporters of women with cancer!!!"
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Mastectomy patient post operative garment.
Benign and malignant breast neoplasms
Breast and nipple neoplasms benign
Breast and nipple neoplasms malignant
Breast cancer in situ
Breast cancer male
Breast cancer female
Apocrine breast carcinoma
Breast cancer stage I
Breast cancer stage II
Breast cancer stage III
Benign breast neoplasm
Perform daily routine
Breast signs and symptoms
Mammary fistula repair
Benign breast lump removal
Breast neoplasm removal
Breast therapeutic procedures
Breast cyst drainage
Breast lump removal
Breast cyst excision
Malignant breast lump removal
Breast prosthesis removal
Breast prosthesis implantation
Thoracic cavity drainage
Heart and lung transplant
Lung neoplasm surgery
Lung volume reduction surgery
Partial lung resection