Brothers Omri and Rotem Shor created Medisafe after their father accidentally double-dosed on insulin.

Medisafe is a digital health platform that delivers personalized medication management to patients, their families, and healthcare providers. Founded by brothers Omri and Rotem Shor, the idea for Medisafe was conceived after a personal incident where their father accidentally double-dosed on insulin, illuminating the wider issue of medication adherence.

The platform serves as a comprehensive tool to help patients manage their medication regimen effectively, tackling the global issue of non-adherence to prescribed medication. Non-adherence can lead to severe health complications and financial burdens, making Medisafe's work crucial for improving patient outcomes and reducing healthcare costs.

Medisafe's platform provides features such as medication reminders, health measurement logging, physician reports, and an interactive medication diary. It also offers personalized motivation and support, including family and caregiver involvement, to ensure users stay on track with their medication.

Beyond helping patients, Medisafe also offers valuable insights to healthcare providers, pharmaceutical companies, and payers, facilitating better patient engagement, improved healthcare delivery, and efficient resource allocation.

In essence, Medisafe is more than just a pill reminder app; it's a comprehensive solution that addresses a multifaceted problem in healthcare. By leveraging technology, it enhances medication adherence and fosters a healthcare ecosystem where patients, caregivers, and professionals can collaboratively work towards better health outcomes.

For more information: https://medisafeapp.com/about-us/#:~:text=Omri%20and%20Rotem%20Shor's%20father,of%20Medisafe%20in%20August%202012.
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