humanai - an ultra-personalized patient engagement platform for chronic patients

Health-related information and calls-to-action are often delivered in a one-size-fits-all manner, but patients have unique medical needs, demographics, motivations, barriers, and levels of health literacy. A personalized approach is critical to improving patient activation and health outcomes by delivering information in ways that are tailored to each individual's needs.

humanai is a B2B patient engagement platform to increase long-term treatment and medication adherence for patients with chronic diseases. Leveraging behavioral insights, AI and multi-disciplinary data sources, humanai hacks the patient's barriers and motives leading to low adherence and suggests the optimal and most tailored digital intervention plan accordingly.

humanai uses an innovative and adaptive Behavioral Engagement Engine (BEE) for real-time patient profiling and clustering, and a comprehensive and tailored Adaptive Intervention Mechanism (AIM), delivering precise digital intervention plans along the chronic care journey, personalizing the information and messaging in four dimensions:
- What - the content, the messaging, the calls-to-action, the tone
- How - the right content delivery method
- When - the timing, the frequency, etc.
- Where - meeting the patient wherever he is

A sophisticated Continuous Feedback Loop allows the model to adapt and refine its recommendations and deliverables.