About the solution
It was all sparked when, one night, Ross’ painkillers and other methods of self-myofascial release weren’t working: they were not relieving tightness and pain. So Ross picked up an old bat, looped a belt around one end and proceeded to use the leverage to work on his aching muscles.
Then the patient thought he could find a more complex device on the market, but there was none.
“Within days, because I was able to do it so often, I was crushing the knots out of my neck. The headaches were gone. The incremental treatment you can give yourself daily eliminates the chronic problems because you’re constantly working the soft tissue. All of the stuff that was out there was not taking advantage of your biomechanics, it was just using a stationary object to get leverage”, Ross explained.
The first prototype the inventor developed had an old hockey elbow pad to hook on to one end. “And it worked great”, he said.
Ross showed the device to physiotherapists and they endorsed it. “They don’t see it affecting their business, they see it as an enhancement, especially for seniors."
After launching a crowdfunding campaign, in 2016, to further develop the product, Ross founded his own company.
Nexxbar is a patent-pending product that can be bought online. It comes with a mobile app that features videos and instructions on how to use this tool.
“You really become a master of your own anatomy after a while, and it doesn’t take long. It’s a matter of weeks,” the entrepreneur noted.
Adapted from: https://bit.ly/2IB925M
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