Actif: Elevating Senior Well-being, crafted by Sara Gonçalves, a compassionate caregiver inspired by her grandmother

Sara Gonçalves, a compassionate caregiver and visionary technologist, stands at the forefront of Actif, a venture she co-founded in 2021 with the ambitious goal of revolutionizing physical and cognitive exercise, particularly for older adults and healthcare institutions catering to this demographic. Actif was conceived as a response to the evolving needs of an aging population, recognizing the importance of holistic well-being encompassing both physical and cognitive dimensions..

The impetus for her work in the aging field is rooted in a poignant and intimate experience – her grandmother's battle with Alzheimer's disease. Years ago, when her grandmother received the diagnosis, Sara became an eyewitness to the entire process. It was during this challenging period that she encountered firsthand the limitations within the industry and witnessed the toll it took on her family.

Actif improves the physical and mental health of seniors by offering digital, interactive activities. The are offering a subscription for nursing home; it gives access to daily activities adapted to the physical and mental conditions of their guests. The activities include physical and cognitive exercises, seated yoga, meditation, English classes, tai chi, and more! They also provide tools to ease the work of professionals inside institutions.

At Actif, inclusivity is not just a value; it is a guiding principle that shapes the company's culture and mission. Recognizing and celebrating the uniqueness of every individual, Sara Gonçalves and her team at Actif are committed to fostering an environment where both clients and collaborators feel not only valued but also assured of equal opportunities.

Furthermore, autonomy is a cornerstone of Actif's philosophy. Within the company, there is a deep belief in the capabilities of its collaborators. Actif provides a platform where everyone is encouraged to contribute ideas and experiment responsibly. The culture at Actif embraces both successes and setbacks, fostering an open and transparent environment where lessons are shared openly. This commitment to autonomy not only empowers individuals within the organisation but also reflects Actif's dedication to continuous learning and improvement, shaping a culture that values the journey as much as the destination.

More information: https://actif.online/about
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