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humanai - an ultra-personalized patient engagement platform for chronic patients

Shared by Noam Kalina on 2024-09-28 15:15

About the solution

Health-related information and calls-to-action are often delivered in a one-size-fits-all manner, but patients have unique medical needs, demographics, motivations, barriers, and levels of health literacy. A personalized approach is critical to improving patient activation and health outcomes by delivering information in ways that are tailored to each individual's needs.

humanai is a B2B patient engagement platform to increase long-term treatment and medication adherence for patients with chronic diseases. Leveraging behavioral insights, AI and multi-disciplinary data sources, humanai hacks the patient's barriers and motives leading to low adherence and suggests the optimal and most tailored digital intervention plan accordingly.

humanai uses an innovative and adaptive Behavioral Engagement Engine (BEE) for real-time patient profiling and clustering, and a comprehensive and tailored Adaptive Intervention Mechanism (AIM), delivering precise digital intervention plans along the chronic care journey, personalizing the information and messaging in four dimensions:
- What - the content, the messaging, the calls-to-action, the tone
- How - the right content delivery method
- When - the timing, the frequency, etc.
- Where - meeting the patient wherever he is

A sophisticated Continuous Feedback Loop allows the model to adapt and refine its recommendations and deliverables.

This solution shall not include mention to the use of drugs, chemicals or biologicals (including food); invasive devices; offensive, commercial or inherently dangerous content. This solution was not medically validated. Proceed with caution! If you have any doubts, please consult with a health professional.

About the author

My personal experience with chronic conditions non-adherence is my father-is-law - seeing him cope with diabetes and comorbidities, with a one-size-fits-all health approach, that doesn't put him in the center and doesn't take into account his personality and beliefs, hence resulting in less-than-optimal health outcomes. With extensive experience in AdTech, gaming, and digital health, I have the vision and know-how to create a platform that engages patients and boosts treatment adherence, using proven methodologies alongside AI and behavioral systems.

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