A hyper-personalized AI-based patient engagement & activation platform through tailored digital interventions along the chronic care journey

A B2B patient engagement platform to increase treatment and medication adherence for patients with chronic diseases. The platform uses an AI-driven algorithm based on behavioral rules and insights to create adaptive patient profiles and deliver personalized digital interventions, improving adherence and health outcomes throughout the chronic care journey. Touch points include diagnosis and initial education, treatment planning, medication adherence, lifestyle management, monitoring and reporting, checkups and consultations, complication management, prediction analytics and more.

Health communication is often delivered in a one-size-fits-all manner, but patients have unique medical needs, demographics, motivations, barriers, and levels of health literacy. A personalized approach is critical to improving patient activation and health outcomes by delivering information in ways that are tailored to each individual's needs. Our platform will offer:
- Customized Education:
Patients receive tailored educational content based on their specific disease, comorbidities, and associated risks.
Content is personalized to their health literacy level and is delivered in their preferred language, taking into account the patient’s cultural background, language preferences, and personal communication style.
Education is adaptive, progressing at the patient’s own learning pace to ensure comprehension and engagement.
- Timely Reminders:
Personalized reminders are sent to patients based on their specific treatment schedule, ensuring adherence.
Reminder messages are tailored to patient preferences, using the most engaging phrasing, tone, etc according to their profile.
- Multimodal Communication:
Communication is delivered through various formats (SMS, email, leaflets, video, AI assistant, or even phone calls from healthcare staff) based on patient preferences and needs.
Timing, intensity, and content are adjusted to fit the patient’s lifestyle and medical regimen.
- Behavioral Elements:
+ Social Support: Patients can choose to participate in peer support communities to foster engagement and adherence through shared experiences.
+Gamification: Incentive-based gamification elements can be integrated to motivate patients to adhere to their health behaviors.
+Family or Caregiver Involvement: Family members or caregivers can be included in the communication loop, providing additional support and accountability for the patient.
+Goal Setting & Feedback: Patients can set personal health goals and receive real-time feedback on their progress. This element helps them stay motivated and on track, with feedback tailored to their preferences and progress over time.

Patients are given the option to choose the elements they prefer to engage with, and over time, the platform’s adaptive model will identify the most effective elements for different individuals to maximize engagement.