Intuitive Pill bottle

The ClearRx system Adler designed for Target includes bottles for pills and liquids and a measuring syringe.

So the new bottle created by Adler should have all the following contents: The bottle should have easy I.D.; The name of the drug is printed on the top of the bottle, so it’s visible if kept in a drawer; The red color of the bottle is Target’s signature. Should have as well an information hierarchy.

The inventor divided the label into primary and secondary positions, separated by a horizontal line. The most important information (drug name, dosage, intake instructions) is placed above the line, and less important data (quantity, expiration date, doctor’s name) is positioned below, an upside down method which eliminates waste and makes life easier for pharmacists.

Adler developed as well a system of six colored rubber rings that is attached to the neck of the bottle, so family members can choose their own identifying shade, that way, medications in a shared bathroom will never get mixed up. A card with more detailed information on a drug (common uses, side effects) is now tucked behind the label. And finally, she decided to clear some warnings on the bottle because many of the existing warnings don’t make much sense.

Adapted from: http://nym.ag/2hL21x3