The product concept and vision were triggered while observing a very close friend, Matt, struggling for air and needing to use his inhaler to breathe, which is a daily task most people take for granted.

When Matt pulled his inhaler from a pocket his body language changed, he shrank, a shoulder dropped, and he withdrew from his environment, and after 2 quick puffs, he awkwardly and hastily shoved the inhaler in his pocket, returned to normal, and breathed a sigh of relief.