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Mom Kelley Highney creates Bug Bite Thing to fight mosquito bites.

Shared by Joana Afonso PI on 2024-08-14 16:02

About the solution

Kelley Highney, an entrepreneur and mother, encountered a significant challenge when she moved from San Diego to the Acreage in Florida, where she faced a high prevalence of mosquitoes. Concerned about the use of harsh chemicals on her infant, Highney sought a safer, more effective solution for insect bites.

To address this issue, Highney developed the Bug Bite Thing, a tool designed to relieve insect bite discomfort without relying on creams or chemicals. This product, which functions like a reverse syringe, uses suction to remove irritants such as mosquito saliva or bee stingers from the skin, thus reducing itching and preventing further reactions.

Highney's development process involved researching similar suction-based tools from Europe and Asia, leading her to partner with a manufacturer in Denmark. She began selling the Bug Bite Thing at local farmers' markets and school events in the U.S., receiving positive feedback from users who found relief from insect bites. Prices start at 10 dollars.

The product gained significant attention following a viral television segment and an appearance on *Shark Tank*, where Lori Greiner’s investment facilitated rapid expansion. Currently, Bug Bite Thing is available in over 25,000 retail locations across 25 countries and is a leading product for insect bite relief on Amazon.

Although Bug Bite Thing is not FDA-approved, its effectiveness is supported by clinical evidence and consumer testimonials. Highney has also established partnerships with medical professionals and organizations to further validate the product. Her achievements include "Woman of the Year" from the American Business Awards and "Female Entrepreneur of the Year" from the Stevie Awards for Women in Business.

Highney is dedicated to community engagement and supporting fellow women entrepreneurs. The ongoing success and global reach of Bug Bite Thing highlight her commitment to enhancing the quality of life for those affected by insect bites.

Source of information: https://www.bugbitething.com/pages/mom-on-a-mission
Contact information: https://www.linkedin.com/in/kelleyhigneyceo/ https://www.bugbitething.com/ support@bugbitething.com
https://youtu.be/lfzoGrzFn2g?si=4bLlm27F_s8BfLxy

This solution shall not include mention to the use of drugs, chemicals or biologicals (including food); invasive devices; offensive, commercial or inherently dangerous content. This solution was not medically validated. Proceed with caution! If you have any doubts, please consult with a health professional.

DISCLAIMER: This story was written by someone who is not the author of the solution, therefore please be advised that, although it was written with the utmost respect for the innovation and the innovator, there can be some incorrect statements. If you find any errors please contact the patient Innovation team via info@patient-innovation.com

About the author

Kelley Highney is based in California, USA. Highney's educational background includes a focus in business and marketing. Before founding Bug Bite Thing, she was a dedicated mother and homemaker, roles that deeply influenced her approach to creating innovative solutions. Her transition from a concerned parent dealing with mosquito bites to a successful business owner highlights her ability to leverage personal experiences and education to address everyday problems with practical and effective solutions.

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